GTM Strategy Brief

Go-to-market strategy, category design, ICP definition, and the frameworks that define how great companies take products to market.

15+PODCASTS 20+ hoursAUDIO WEEKLY 7 minREAD TIME
SOURCED FROM
Lenny's Podcast: Product | Career | Growth Revenue Builders The Official SaaStr Podcast: SaaS | Founders | Investors The GTMnow Podcast For the Love of Product 💙🎙 The Cheat Code & Friends GTM Made Simple The Startup Chat with Steli and Hiten The Pavilion Podcast The "Winning By Design" Podcast B2B Growth Positioning with April Dunford GTM Science - A show for GTM and RevOps leaders The Dave Gerhardt Show (from Exit Five)
Geoffrey Moore: 'Zero Chance' the AI Bubble Doesn't Pop
LATEST ISSUE

Geoffrey Moore: 'Zero Chance' the AI Bubble Doesn't Pop

Geoffrey Moore warns of an inevitable AI valuation correction while GTM leaders pivot from experimental tools to "trapped value" and outcome-based pricing models.

· 6 min read
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ALL GTM STRATEGY BRIEF ISSUES

High-impact GTM now requires doing the things AI cannot

Rob Snyder challenges traditional GTM thinking by defining Product-Market Fit as a personal project rather than a company state. Learn how to pivot from persuasion to identifying urgent pull.

Oct 28 · 5 min read

Salesforce Agentforce Adoption Hits a 5% Wall

Salesforce Agentforce sees massive deal volume, but actual customer adoption sits at 5%. Discover why the "Clarity Crisis" is stalling Transformation AI and forcing a pivot to surgical GTM.

Oct 21 · 5 min read

GTM Reorients on Buyer Outcomes, Not Just Products

This digest explores GTM's realignment: durable revenue and relationship-driven growth, driven by AI, now prioritize specific buyer outcomes over product features.

Oct 14 · 6 min read

OpenAI's Tibo Sottiaux Says Agents Will Do Most Internet Actions

AI agents are shifting GTM from human workflows to agentic orchestration, challenging traditional SaaS and pricing, demanding new GTM engineers and outcome-based value measurement this week.

Oct 7 · 5 min read

Molly Graham Says AI Job Fear Is Overblown

Molly Graham says AI job replacement fears hide poor management, urging human "taste layer" integration for GTM strategies, pricing, and talent retention, as AI is a tool requiring human judgment.

Sep 30 · 7 min read

Lightfield Builds New CRM as AI Rearchitects GTM

AI is now fundamentally reshaping Go-To-Market strategies, moving beyond automation to re-architect CRM systems and operational efficiency. Proprietary data is becoming the new competitive advantage.

Sep 23 · 7 min read

100x Productivity for Top Performers with AI

GTM leaders face two AI imperatives: enhance human performance and differentiate AI-native products, impacting team structures, product positioning, and sales talent.

Sep 16 · 7 min read

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